TXT’s Yeonjun is showing strong results across music, social media, and retail with his latest solo release “Ice Cream”.
GS25 announced that the first shipment of approximately 40,000 “Sour Lemon Yogurt” cups inspired by Yeonjun’s song had completely sold out.
According to the convenience store chain, the product achieved the fastest initial sellout among K-Pop artist collaboration items released in 2026. Strong demand also led more stores to carry the dessert, while some areas reportedly experienced limited availability.
GS25 stated, “The collaboration product with Yeonjun recorded sales far above expectations immediately after its release.”
The company added, “Due to the strong response, we are discussing additional production.”
Released on July 16, the dessert was created by GS25, Yoajung, and Roromelo. Its packaging and sour flavor were designed around the concept of “Ice Cream,” the title track from Yeonjun’s second mini album “NO LABELS: PART 02.”
The product also includes a mini photo card and a random sticker. A bar version is scheduled to be released on July 21.
Yeonjun’s song has also gained attention online. As of July 20 at 1 p.m., more than 84,000 TikTok videos had used “Ice Cream,” while the track reached No. 2 on TikTok’s “Viral 50” chart.
Yeonjun also earned two music show trophies, winning first place on KBS2’s “Music Bank” on July 17 and MBC’s “Show! Music Core” on July 18.
His second mini album sold 738,072 copies during its first week, marking the highest first week sales achieved by a Korean solo artist album released this year.
With a sold out collaboration dessert, two music show wins, strong TikTok activity, and record album sales, Yeonjun continues to expand the success of “Ice Cream” beyond the music stage.
