BTS’s Jungkook has impressed fans worldwide with new photos and a behind the scenes video from his campaign with luxury jewelry brand Graff.
The brand recently released additional content featuring Jungkook after naming him the first global ambassador in its 66 year history.
In the new photos, Jungkook wears a sleek all black suit paired with pieces from the Laurence Graff Signature collection. His jewelry includes an ear cuff, necklace, bangles, and rings.
Jungkook also shared his personal styling ideas in the behind the scenes video.
“I thought the Laurence Graff Signature bangle looked very cool,” he said. “It would also be nice to layer the bangles or style them with a pendant.”
Graff officially introduced Jungkook as its new global ambassador through its website and social media accounts, describing him as a widely recognized cultural figure with diverse talents.
The brand said, “His performances are bold and refined, with a brilliant presence that is impossible to ignore.”
Graff also connected Jungkook’s creative approach to the brand’s continued efforts to explore new possibilities in luxury jewelry.
“Just as Graff continues to expand the possibilities of luxury jewelry, Jungkook continues to push the boundaries of creativity through his work,” the company stated. “We are very pleased to welcome him as our new global ambassador.”
The campaign highlights Jungkook’s polished image and global influence while marking an important first for the British luxury jewelry house.
