So Ji Sub has claimed the top spot in the July 2026 drama actor brand reputation rankings amid growing attention for his performance in “Agent Kim Reactivated.”
On July 14, the Korea Corporate Reputation Research Institute announced that So Ji Sub ranked No. 1, followed by Heo Nam Jun at No. 2 and Kim Mu Yeol at No. 3.
The rankings were based on an analysis of 97,869,180 pieces of data involving 100 actors who appeared in dramas between June 14 and July 14. The institute measured consumer participation, media coverage, communication, and community activity.
So Ji Sub earned a total brand reputation score of 6,583,287. Heo Nam Jun followed with 5,934,217, while Kim Mu Yeol recorded 5,562,319.
Jin Ki Joo placed fourth with a score of 4,078,934, and Park Ji Hoon completed the top five with 4,037,804.
The top ten for July were:
- So Ji Sub
- Heo Nam Jun
- Kim Mu Yeol
- Jin Ki Joo
- Park Ji Hoon
- Lim Ji Yeon
- Yoon Kyung Ho
- Park Ji Hyun
- Lee Jun Young
- Lee Joo Myung
According to the institute, words commonly connected to So Ji Sub included “solid,” “satisfying,” and “powerful.” Popular keywords related to him included “fatherly love,” “watching the live broadcast,” and “lawless middle aged man.”
His positive response rate was measured at 93.58%.
The total amount of data analyzed increased by 0.42% compared to June. Consumer participation rose by 7.94%, media activity increased by 9.66%, and communication grew slightly by 0.01%, while community reach decreased by 13.54%.
