Actress Song Ji Hyo is gaining attention after revealing a new photoshoot for her own underwear brand.
On June 10, Song Ji Hyo posted new photos and videos on social media with the caption, “2026 NEW IN.” The update showed her modeling different pieces from her brand in a confident and bright mood.
In one look, Song Ji Hyo matched a bra top with jeans, giving a stylish and casual image. Fans reacted warmly to the photos, leaving comments such as, “You are lovely,” “I like that you show it yourself more than other models,” and “My goddess Ji Hyo noona.”
Song Ji Hyo launched the underwear brand last year after preparing for it for 8 years. She previously explained on “Gym Jong Kook” that she had spent years studying fabrics and trying ideas on her own before finally starting a company.
She said, “For 8 years, I kept thinking about it, looking at fabrics, and trying things on my own.” She also shared that comfort was the most important point for her, saying, “The underwear I usually wear is the first clothing I put on, so I thought it should be comfortable and feel good to wear.”
Her brand has also expanded outside Korea, with global stores opened in places including Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.
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