IVE member Leeseo has been chosen as the new muse for makeup brand LIZDA.
On May 29, LIZDA released a new pictorial of Leeseo and officially announced her as the brand’s new muse. The brand shared that Leeseo’s clear and healthy image, along with her lovely and pure charm, fits well with the beauty direction LIZDA wants to show.
Leeseo is expected to lead LIZDA’s global IMC campaign for the Idol Prep Primer line, a product line made to help create smooth skin that works well with makeup. More pictorials, campaign videos, and new product visuals featuring Leeseo will be released one by one.
A LIZDA representative said, “We believed that Leeseo’s clear and healthy image and lovely mood matched well with the direction of the brand”.
The representative also added, “Together with global muse Leeseo, we will show LIZDA’s unique style in many ways and lead the global K beauty market.”
In the released photos, Leeseo captured attention with her bright visuals against a soft pink background. Her light makeup and natural hairstyle gave her a clean, innocent, and lovely look, while also showing her trendy charm.
Meanwhile, IVE recently released their fourth Japanese mini album “LUCID DREAM” on May 27. The group also successfully completed their Kyocera Dome Osaka concert for their second world tour “SHOW WHAT I AM” and is set to return to Tokyo Dome in June.
