The latest March 2026 singer brand reputation rankings are out, and BTS has officially taken the No. 1 spot, followed by Lim Young Woong at No. 2 and IVE at No. 3.
According to the Korea Corporate Reputation Research Institute, a total of 99,015,754 pieces of singer brand big data were analyzed from February 21 to March 21, 2026. Compared to 105,145,096 pieces of data in February, this marks a 5.83% decrease overall.
BTS led this month’s rankings with a brand reputation index of 7,259,201, securing the top position despite a 13.81% decrease compared to February.
Coming in at No. 2, Lim Young Woong recorded a brand reputation index of 5,665,018, showing a notable 8.76% increase from the previous month and continuing his strong momentum.
At No. 3, IVE posted a brand reputation index of 4,325,946. While that marks a 29.04% decrease from February, the group still remained firmly inside the Top 3.
Rounding out the Top 5, BLACKPINK ranked No. 4 and WOODS ranked No. 5.
The institute’s director, Koo Chang Hwan, explained that BTS took No. 1 after drawing ARMY from around the world to Gwanghwamun for a full group comeback performance.
He also noted that Lim Young Woong continued setting new records with his fandom Hero Era, while IVE maintained standout influence in both music and advertising.
The Top 10 for March 2026 were:
BTS, Lim Young Woong, IVE, BLACKPINK, WOODS, KiiiKiii, SEVENTEEN, Kim Yong Bin, Lee Chan Won, Jang Yoon Jung
With BTS back on top and Lim Young Woong continuing to rise, the latest rankings once again highlight the strong competition and shifting momentum in Korea’s singer brand reputation chart.
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