Hwasa is officially the new face of Mexicana Chicken.
On March 17, Mexicana announced that the singer has been selected as the brand’s new exclusive model, drawing attention for what appears to be a major new chapter in the company’s image and marketing strategy.
According to the company, Hwasa’s appointment is tied to its 2026 slogan, “Re:Born,” which reflects its goal of giving the brand a fresh restart by combining its familiar identity with a more stylish and dynamic image.
Mexicana explained that Hwasa was chosen because her bold and confident image closely matches the values the brand wants to highlight moving forward.
A company representative shared, “We believed that Hwasa’s confident and independent charm, along with her trend leading image, best matches the values of change and innovation that Mexicana is pursuing.” The representative added, “Through Hwasa, we plan to approach consumers as a younger and more stylish brand.”
Hwasa has long been known for her strong public influence, especially when it comes to food trends, which is why many are seeing this partnership as a strong fit.
As the brand’s new exclusive model, Hwasa will begin with new commercial shoots and will also take part in a wide range of online and offline promotional activities.
Mexicana also shared that it plans to roll out special events and promotions with Hwasa aimed at younger consumers, as the company looks to strengthen brand awareness and refresh its overall image.
With Hwasa now leading the campaign, many are watching to see how her bold energy and strong public appeal will shape Mexicana Chicken’s next era.
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