Boy group ONF has officially begun a new chapter in their career after all six members signed an exclusive contract with KI Entertainment.
On March 5, KI Entertainment announced through its official social media that the company had signed a contract with all ONF members — Hyojin, Etion, Seungjun, Wyatt, Minkyun, and Uto — allowing the group to continue activities together under the same team name.
The agency shared that “KI” stands for “Kulture Insight,” describing the company’s vision to discover and develop artists while producing music, performances, and other cultural content aimed at expanding K culture.
Following the announcement, ONF also revealed a new team logo along with updated group and individual profile photos, marking the start of their activities under the new label.
According to the agency, the members will take a more active role in their future releases. ONF is expected to participate directly in the planning and overall production of their upcoming album, contributing to both the music and the concept to reflect the group’s own creative style.
In addition, member U has officially changed his stage name to Uto as part of the group’s new beginning.
KI Entertainment stated, “We have prepared a foundation for ONF to move toward a bigger stage while maintaining the group’s name and identity.” The company added that it plans to provide “comprehensive and systematic support” for the group’s activities.
Meanwhile, ONF will greet fans through their first live broadcast after joining the new agency on March 10 at 7 PM via their official YouTube channel, where they are expected to share updates and future plans.
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