BTS member Jungkook continues to prove his powerful influence, with products he uses repeatedly selling out within a short time.
From simple daily items he casually mentions to major global fashion brands he represents, the so called “Jungkook effect” has become a consistent trend in the consumer market.
One of the earliest examples dates back to 2019, when Jungkook shared the fabric softener he uses during a conversation with fans.
Shortly after, the product sold out across major online stores. The company later revealed that “two months’ worth of sales were sold in just one day,” and even shared a message of thanks.
The pattern continued during a live broadcast when Jungkook was seen drinking kombucha. Sales reportedly increased by over 500 percent, leading to another sell out. At the time, Jungkook commented, “I’m happy that fans’ interest seems to have helped small business owners even a little.”
Even an ordinary mug he used during a livestream quickly disappeared from global online stores. Without official advertising, the simple item became a sold out product simply because Jungkook used it.
His impact is especially noticeable in the fashion industry. In a recent Calvin Klein campaign, the denim jacket and underwear set worn by Jungkook sold out in all sizes on official websites worldwide shortly after release.
With real sales data supporting his influence, Jungkook is widely seen as more than just a celebrity endorser. From everyday household items to international fashion brands, his name continues to drive measurable economic impact across markets.
Source: [1]
