Park Shin Hye’s latest drama “Undercover Miss Hong” is proving to be a major hit, sweeping both viewership and brand reputation rankings at the same time.
As of episode 10, which aired on the 15th, the tvN Saturday–Sunday drama ranked No. 1 in 2049 viewership ratings in its time slot across all channels, including public broadcasters.
The drama topped the ratings not only nationwide but also in the Seoul metropolitan area, showing strong performance among key viewers.
The success does not stop there. According to the Korea Corporate Reputation Research Institute, “Undercover Miss Hong” ranked No. 1 in the drama brand reputation category.
The results were based on 54,437,218 pieces of brand big data collected from January 16 to February 16, analyzing consumer participation, media coverage, communication, and overall brand impact.
Lead actress Park Shin Hye also secured the No. 1 spot in the drama actor brand reputation rankings, highlighting the strong public interest in both her performance and the series itself.
The drama has gained attention for its well developed and realistic characters, especially the story of Hong Geum Bo.
Her transformation from a strict financial supervisor into a young entry level employee working undercover has captured viewers’ interest, while her emotional growth adds depth to the story.
With No. 1 ratings and No. 1 brand reputation titles for both the drama and its lead actress, “Undercover Miss Hong” continues to show its powerful presence in the current TV landscape.
Source: [1]
