IVE has topped the girl group brand reputation rankings, taking No. 1 for the month of February and beating out major competitors.
According to the Korea Corporate Reputation Research Institute on February 8, IVE ranked first in the February girl group brand reputation big data analysis. BLACKPINK followed in second place, while TWICE ranked third.
The institute analyzed 45,389,287 pieces of brand big data collected from January 8 to February 8, measuring participation, media coverage, communication, and community activity.
Compared to January’s total of 52.5 million data points, overall brand data dropped by 13.55%, making IVE’s rise to the top even more notable.
IVE recorded a brand reputation index of 5,190,460, marking a 9.16% increase from January and showing clear growth in public interest. In contrast, BLACKPINK placed second with 4,861,840, seeing a 21.52% decrease, while TWICE ranked third with 3,294,013, down 8.04% from the previous month.
Rounding out the Top 5 were Red Velvet in fourth place and aespa in fifth. The February rankings highlight noticeable shifts among leading girl groups as public attention continues to change month by month.
Koo Chang Hwan, head of the Korea Corporate Reputation Research Institute, explained that while overall girl group brand data declined, IVE stood out with strong positive reactions.
He noted that keyword analysis for IVE showed high results for words like “change,” “strong,” and “hip,” while the group’s positive sentiment rate reached 91.57%, reflecting strong public favor.
With this result, IVE continues to prove its growing influence and strong presence in the public eye, solidifying its position at the top of the current girl group brand reputation rankings.
Source: [1]
