BTS Jimin’s behind the scenes Vogue photos spark worldwide trends and sales success

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BTS member Jimin is once again proving his strong global influence, as even his behind the scenes fashion photos lead to major rankings and trends.

On January 21, Jimin shared behind the scenes cuts from his pictorial shoot with Vogue Korea, marking his first update of 2026. The natural photos quickly gained attention, with fans praising his presence even in unposed moments.

Following the release, Vogue Korea’s February issue featuring Jimin ranked No. 1 on real time bestseller lists at major online bookstores. The issue includes seven different cover versions, all of which received strong interest from fans worldwide.

Jimin’s impact was also reflected on social media. On X, the hashtags #JIMINxVOGUEKOREA and #JIMINxDIOR stayed at the top of worldwide and Korean real time trends for several days, showing his continued global reach.

Vogue Korea introduced the pictorial by describing it as “light and delicate, dreamy and fairy tale like, warm beauty,” highlighting the shared style between Jimin and Dior’s creative direction.

With magazine sales topping charts and hashtags dominating global trends, Jimin continues to show why he remains one of the most influential figures in both K pop and fashion worldwide.

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