BTS’s Jungkook once again showed his global influence with a stunning beauty pictorial video for Chanel.
On January 2, fashion magazine Elle Korea shared the video on their official social media, saying, “The city of Paris reflected in Jungkook’s gaze, and everything about Chanel perfume."
They added, "Two icons, Jungkook and Chanel, resonate across past and present, captured beautifully in this video.” Jungkook, as Chanel Beauty’s global ambassador, appeared in the video showcasing his sophisticated and masculine charm.
The video featured Jungkook on nine different Elle Korea magazine covers, set against the classic and exotic backdrop of Paris.
Talking about the collaboration, Jungkook said, “I like Bleu de Chanel. It expresses me as I am, not a forced masculinity. It naturally shows presence without trying too hard, so I use it often.”
His influence was immediately seen in sales and rankings. The perfume he mentioned sold out on Chanel’s official website, while the magazines he appeared on as cover star recorded high pre-orders and long lines at major online bookstores in Korea, proving Jungkook’s unmatched global impact.
Source: [1]
