The group dropped the album along with the double title tracks ‘Do It’ and ‘Sinsun Noreum’ on November 21, and the results came fast.
The album immediately entered No. 1 on both the Worldwide and European iTunes Album Charts and also hit No. 1 in 37 regions, including major markets like Singapore, Canada, and France.
Their title track ‘Do It’ debuted at No. 1 on the Worldwide and European iTunes Song Charts, topping song charts in 20 regions such as Brazil, Sweden, and Thailand. With this, Stray Kids completely swept the iTunes album and song rankings.
On Spotify, the group reached a new career high. They became the first K pop act to stay at No. 1 for three straight weeks on Spotify’s Countdown Chart Global Top 10, which ranks albums based on pre save numbers. They also became the first K pop album to hit 1 million pre saves on the Spotify Countdown, showing massive global interest even before release.
The title track ‘Do It’ continued the momentum, earning 3.33 million global streams on Spotify’s Daily Top Songs chart, landing at No. 11, their highest position ever.
In the U.S., it jumped to No. 13, a major leap from their previous best of No. 49 with ‘CEREMONY’. Their other title track ‘Sinsun Noreum’ also performed well, ranking No. 23 globally and No. 49 in the U.S.
Their physical sales were just as strong. According to Hanteo Chart, the album sold 1.49 million copies on the first day, immediately becoming a million seller. It also topped both the weekly Hanteo Physical Album Chart and the Circle Retail Album Chart.
The ‘Do It’ music video lit up YouTube too, grabbing the No. 1 spot on the worldwide trending music video list shortly after release and staying there for four straight days.
The MV shows Stray Kids as “modern mountain spirits” bringing light into a dark, dystopian Seoul, with festival-like scenes and the group’s powerful performance helping the video pass 31 million views.
Stray Kids are also keeping the momentum going. Today (24th), they are dropping a digital single, ‘Do It (Remixes)’, which includes six different versions such as Overdrive, Turbo, Sped Up, Slowed Down, and Instrumental.
They will also release the music video for ‘Do It (Overdrive Version)’ through their official channels.
Source: [1]
