BTS’s Jungkook has once again taken over the internet with his irresistible charm, showing both his cute and sexy sides in a new Calvin Klein video.
On October 21, the American fashion brand released a video of Jungkook, its global ambassador, on social media with the caption, “Do you have your Calvins on?”
In the short clip, Jungkook confidently walks forward wearing a denim jacket and jeans, showing off his signature cool style and effortless charisma. As he smiles and says, “Do you have your Calvins on?” his dimples and intense gaze completely stole fans’ hearts.
The video quickly went viral — hitting 8.6 million views on Instagram and 5.2 million views on TikTok in just 15 hours. Within 20 hours, it crossed 10 million views, and by October 23, it had already surpassed 11.79 million views on Instagram alone.
Fans rushed to social media platform X (formerly Twitter), where the hashtag #JUNGKOOKxCALVINKLEIN ranked No. 5 worldwide, proving his explosive global impact once again.
Comments flooded in, with fans saying:
“A hot guy who’s both deadly and cute.”
“Perfect from head to toe.”
“Whatever he wears, it becomes a trend.”
“Calvin Jungkook just saved the world.”
Others added, “The Calvin Jungkook era is officially here,” and “That face should be illegal — how can someone look that good in 0.1 seconds?”
Jungkook’s influence on fashion remains unmatched. During his appearance at New York Fashion Week (NYFW) for Calvin Klein’s 2026 S/S show, he generated an estimated $7.44 million USD (around 10.6 billion KRW) in media value — almost 30% of the brand’s total exposure.
A single Instagram post showing Jungkook’s arrival at the venue was worth $825,000 USD (about 1.15 billion KRW) in media exposure. On the same day, over 1.3 million posts about Jungkook were shared on X, making him the most mentioned musician at the event.
Among 150 influencers and celebrities who attended, Jungkook ranked No. 1 in mentions with a 55.09% share, more than double the second-place figure.
Once again, the “Jungkook Effect” proves unstoppable — turning everything he touches, wears, or says into a global sensation.
