SEVENTEEN member S.Coups has just made fashion history!
On September 25, S.Coups surprised fans when he appeared as the final model at the Boss 2026 Spring/Summer fashion show in Milan, Italy.
According to Pledis Entertainment under HYBE, he is now the very first K-pop artist to ever close the finale of a Boss runway show.
As the brand’s global ambassador, S.Coups walked the runway in a leather trench coat inspired by design legend Dieter Rams.
Despite it being his first runway appearance, he gave off a confident stride and a “refined yet classic aura” that left a lasting impression.
Through his agency, S.Coups shared, “After attending the 2025 Met Gala, I am once again grateful and honored to have another new experience. I will continue to work hard to deliver my own energy through many different activities.”
With this milestone, S.Coups has cemented his status not only as a global idol but also as a rising figure in the fashion world.
Source: [1]
