IVE have officially claimed the No.1 spot in the September 2025 idol group brand reputation rankings, surpassing powerhouse groups BLACKPINK and BTS.
According to the Korea Corporate Reputation Research Institute, IVE (Ahn Yujin, Gaeul, Rei, Jang Won Young, Liz, Leeseo) scored a brand reputation index of 5,494,386, marking a 5.79% rise from last month.
BLACKPINK came in 2nd place with 4,813,295, while BTS ranked 3rd with 4,275,545. SEVENTEEN and Stray Kids rounded out the top five.
Researchers explained that IVE’s name ranked high in link analysis with words like “sophisticated, high quality, firm,” and in keyword analysis with terms such as “Secret, XOXZ, Blink.”
They also recorded an impressive 93.19% positive score in sentiment analysis.
With this, IVE continue to prove their status as one of the leading girl groups of the new generation, now officially ahead of two of the biggest names in K-pop.
Source (1)
