The September 2025 movie actor brand reputation rankings are out, and Lee Byung Hun has claimed the No.1 spot once again.
According to the Korea Corporate Reputation Research Institute, Lee Byung Hun ranked first with a brand reputation index of 5.7 million, showing strong scores in participation, media, communication, and community.
Jo Jung Suk followed in second place with 4.64 million, while Ma Dong Seok came in third with 4.31 million.
Rounding out the top 5 were Lee Jin Wook at No.4 and Lee Young Ae at No.5.
Director Koo Chang Hwan of the institute explained, “In Lee Byung Hun’s analysis, keywords such as ‘Toronto Film Festival, Special Achievement Award, proud’ ranked high, and his positive score reached 93.50%.”
The analysis also revealed changes compared to last month, with brand consumption and communication rising, while brand diffusion slightly decreased.
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