The new girl group brand reputation rankings for September are out, and IVE has officially taken the No.1 spot, beating powerhouse groups BLACKPINK and TWICE.
According to the Korea Corporate Reputation Research Institute, IVE scored a brand reputation index of 7,476,491, which is a huge 51.26% jump compared to last month.
BLACKPINK followed in 2nd place with 6,728,644, showing a 20.80% drop, while TWICE climbed to 3rd with 3,845,803, up 34.43%.
Other groups that made the Top 5 include Red Velvet in 4th and LE SSERAFIM in 5th, the latter showing an impressive 119.98% rise in their score.
The research head explained that for IVE, the most common linked words were “hip, perfect, record,” and keyword searches like “70 crowns, Secret, XOXZ” stood out.
The group also recorded an overwhelmingly positive score of 94.57% in sentiment analysis.
With this latest achievement, IVE continues to prove their strong influence and growing popularity, surpassing even some of the biggest names in K-pop.
Source: [1]
