The latest boy group brand reputation rankings for September 2025 are out, and BTS once again proved their dominance by taking No.1, with SEVENTEEN at No.2 and Stray Kids jumping to No.3.
According to the Korea Corporate Reputation Research Institute, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) earned a total brand reputation index of 8.92 million, showing a slight rise from last month.
SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino) came in second with 4.96 million, showing a dip compared to August.
Stray Kids (Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N) made the biggest leap, landing in third place with 3.32 million, nearly doubling their score from the previous month.
The rest of the top 5 were rounded out by SHINee at No.4 and BIGBANG at No.5.
Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute shared, “In keyword analysis, BTS ranked high with terms like ‘full group, Dynamite, YouTube,’ while their positive score reached 92.46%.”
Source: [1]
