Im Yoona’s latest hit Bon Appétit, Your Majesty has officially ranked No.1 in the September 2025 drama brand reputation rankings.
According to the Korea Corporate Reputation Research Institute, Bon Appétit, Your Majesty topped the list after analyzing 49,648,059 pieces of big data from August 9 to September 9, 2025. The drama scored a total brand reputation index of 6,726,700, securing first place.
Coming in second was Twelve with 4,906,325, followed closely by Glorious Days in third with 4,782,062. Other dramas in the Top 5 included Queen’s House and Catch the Great Fortune.
For Bon Appétit, Your Majesty, link analysis highlighted keywords such as “record, battle, immerse,” while keyword analysis showed high rankings for “Lee Chae Min, time slip, absolute taste.” The drama also recorded a very high positive rate of 92.05%, proving its explosive impact.
The institute’s director, Koo Chang Hwan, explained: “Compared to last month, overall brand big data decreased by 7.09%, but Bon Appétit, Your Majesty still held the lead strongly. While brand issues fell by 22.02%, communication rose by 11.98%, showing how actively viewers are talking about the drama.”
With its powerful buzz and unmatched popularity, Bon Appétit, Your Majesty continues to dominate both ratings and brand reputation, proving Yoona’s star power once again.
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