BTS member Jin has once again proven his overwhelming popularity and influence by sweeping the brand reputation rankings for August.
According to the Korea Corporate Reputation Research Institute, Jin ranked No.1 in idol individual brand reputation (male and female combined) and also No.1 in boy group individual brand reputation, showing his unmatched brand power.
For the idol individual category, big data from July 28 to August 28 was analyzed across 1,730 idols, with a total of 129,698,562 data points. Jin topped the list with a brand reputation index of 5,786,723.
Link analysis highlighted words such as “sold out,” “breakthrough,” and “fully booked,” while keyword analysis showed “world tour, Run Seokjin, all tickets sold out” at the top. His positivity rate was an impressive 93.86%.
In the boy group individual category, which analyzed 755 members from July 16 to August 16, Jin also placed No.1 with a brand reputation index of 4,961,133. Keywords such as “world tour, Don’t Say You Love Me, concert” stood out, and his positivity rate reached 94.30%.
By taking the top spot in both overall idol and boy group individual rankings, Jin has once again shown his unmatched brand power and influence as a global superstar.
Source: [1]
