ZEROBASEONE (Sung Han Bin, Kim Ji Woong, Zhang Hao, Seok Matthew, Kim Tae Rae, Ricky, Kim Gyu Vin, Park Gun Wook, and Han Yu Jin) are stepping into the metaverse with an exciting new partnership.
The group has officially teamed up with global metaverse platform Rec Room, where they will release digital items that reflect their unique identity and host special in-game events to interact with fans in new ways.
Rec Room is one of the world’s leading metaverse platforms, especially popular among Gen Z users, with over 100 million lifetime users.
On the platform, players can enjoy games with friends, explore millions of user-created rooms, and even create their own content. It’s a social gaming service available for free on PC, mobile, VR headsets, and consoles.
With this collaboration, ZEROBASEONE becomes the first K-pop artist to join hands with Rec Room. Fans can look forward to UGC (User Generated Content) items like avatar wearables and even pop-up stores inside the metaverse, making fan engagement more dynamic than ever.
This new step shows ZEROBASEONE’s growing influence, not only in music but also in global digital culture.
Source: [1]
