ZEROBASEONE’s youngest member Han Yu Jin has officially stepped into the world of beauty endorsements.
On September 2, skincare brand Bewants revealed Han Yu Jin as their newest ambassador, launching a fresh campaign featuring the rising star.
The brand explained their choice, saying, “Han Yu Jin shows diverse charms through his pure and clear image as well as his unique personality, which match our brand’s self-driven philosophy. That’s why we selected him as our model.”
They added, “With his strong fandom both in Korea and overseas, we expect Han Yu Jin to help expand Bewants’ presence in the global market and strengthen communication with consumers worldwide.”
In the campaign photos, Han Yu Jin radiates a clean and refreshing look, perfectly embodying the role of a “youth icon” and capturing the attention of fans.
Aside from group activities, Han Yu Jin is also showing his steady growth as an MC on SBS’s Inkigayo, where he charms viewers weekly. With this new ambassador role, his influence continues to grow, raising anticipation for his limitless future.
Meanwhile, ZEROBASEONE recently returned with their first full album NEVER SAY NEVER on September 1, featuring 10 tracks including the title track ICONIK.
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