IVE’s Ahn Yujin has proven once again why she is one of the top “variety idols” of her generation.
At the 2025 Brand of the Year Awards, Ahn Yujin took home the Female Idol in Variety of the Year award. This marks her third consecutive win after also winning in 2023 and 2024, showing her steady popularity and strong presence in the variety world.
The Brand of the Year Awards, hosted by the Korea Consumer Forum, is the largest brand award ceremony in the country. Winners are chosen through a nationwide consumer vote, which took place from June 30 to July 3 this year. Celebrating its 23rd anniversary, the event highlights the most loved brands and figures across industries — and Ahn Yujin’s repeat win proves her wide influence both in Korea and globally.
Yu Jin first gained attention in 2022 with her appearance on the popular tvN variety show Earth Arcade. With her competitive personality and funny, wide-eyed reactions, she earned the nickname “Na Yu Jin,” meaning PD Na Young Seok’s variety daughter.
Since then, she has continued to shine in Earth Arcade Seasons 2 and 3, along with the spinoff Jirak’s Honk Honk, cementing her status as a certified variety idol.
Meanwhile, her group IVE made their comeback on August 25 with their 4th mini album IVE SECRET and are currently promoting the title track XOXZ.
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