Actor Nam Joo Hyuk has officially become the new male model for outdoor fashion brand Eider, stunning fans with his stylish transformation of hiking wear into high-end fashion.
Eider explained their choice, saying Nam Joo Hyuk’s confidence, charisma, energy, and strong sense of style in dramas, movies, and photo shoots perfectly match the brand’s vision of blending outdoor function with diverse fashion styles.
This season, Eider is set to release a new collection of trendy outdoor looks built on its 64 years of expertise and technology.
The line includes windproof jackets designed for changing weather, lightweight jackets made with ultra-light insulation and goose down, and warm down jackets that balance fashion and practicality — all highlighted by Nam Joo Hyuk’s effortless charm.
An Eider representative shared, “With Nam Joo Hyuk’s impressive physique and healthy charisma, we expect to create a trendy and fresh synergy. Through various collaborations with him, we’ll introduce consumers to a refreshing outdoor lifestyle, so please look forward to it.”
Nam Joo Hyuk will kick off his official activities as Eider’s exclusive model with the 25F/W season pictorial shoot, where fans can see his unique take on outdoor luxury fashion.
Source: [1]
