
Actor Lee Soo Hyuk is going viral worldwide thanks to a bold and mysterious scene in his latest drama S Line — and fans can’t get enough of it!
Released on July 11, the Wavve original drama “S Line” (written and directed by Ahn Joo Young) is a fantasy thriller that reveals red lines — also called “S Lines” — connecting people who’ve had sexual relationships. These glowing lines expose forbidden secrets and hidden desires, making the story both sexy and suspenseful.
After the drama dropped, it instantly shot to No.1 in new paid subscribers and became the most-watched show on the platform — a major hit in South Korea.
Lee Soo Hyuk plays the lead role of Han Ji Wook, a detective trying to solve the mystery behind his niece’s death. After he finds special glasses that let him see the red S Lines, his world is turned upside down.

But what really grabbed fans' attention? The fact that Ji Wook has tons of red S Lines floating over his head — a striking visual that screams “player” and adds a lot of intrigue to the plot.
This eye-catching moment sparked a huge online trend. Fans all over the world are now copying the look by editing red lines over their own photos and videos — especially on TikTok and Instagram.
So far, over 230,000 videos have been made, racking up more than 2.7 billion views globally. The “S Line over the head” look has officially become a viral meme!
Thanks to the buzz, Lee Soo Hyuk is getting even more love from fans and major fashion and beauty brands.
He recently appeared at the Samsung Galaxy Unfold Roadshow in Malaysia and the Prada Beauty event in Bangkok, Thailand, where he met with fans and showed off his flawless visuals.
He’s also been invited to attend the 2025 Weibo Cultural Exchange Night in Bangkok next month as Korea’s representative.
From modeling to acting to trendsetting, Lee Soo Hyuk is proving he’s got global star power — and the internet just can’t stop talking about his red-hot “S Line” moment.
Source: [1]