Actress Song Ji Hyo is proving she’s more than just a beloved variety star — she’s also a hardworking CEO trying to turn things around with her own brand.
On July 11, Song Ji Hyo appeared on the YouTube channel Jipyeonhan Sesang, where she had a relaxed and honest meal with Ji Seok Jin, Yang Se Chan, and Ji Ye Eun. During the conversation, her personal business journey became a hot topic.
Ji Seok Jin brought up her underwear brand Nina Song, saying, “Ji Hyo, Nina Song really needs to get on track now.”
Song Ji Hyo responded with a smile, “I’m working hard. I go to work every day.” She explained that she’s fully involved in running the business, adding, “I have meetings with the staff and choose fabrics myself.”
While she appeared cheerful, she also shared the tough reality behind the scenes. “Trends change so fast. Fashion is not as easy as I thought,” she said honestly.
She had previously opened up on a variety show about how rough things were at the beginning. According to Yoo Jae Suk, there was a time when the brand was only selling one or two items per day. Song Ji Hyo admitted, “The problem was that it wasn’t selling at all.”
Thankfully, things are slowly getting better. She shared that after appearing on Kim Jong Kook’s YouTube channel, her brand started gaining attention — and sales began to rise.
Now, Song Ji Hyo is showing a whole new side of herself as the CEO of Nina Song. She spends her days keeping up with trends, planning new items for the next season, and staying hands-on with every part of the brand. Fans are cheering her on for stepping into such a challenging role and not giving up.
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