
Actress Song Ji Hyo shared exciting news about her growing underwear business—and revealed she’s doing it all on her own!
On May 3, a new vlog was released on Ji Seok Jin’s YouTube channel Jipyeonhan Sesang, featuring Song Ji Hyo. In the video, the Running Man star talked about running her very own underwear brand as the CEO.
During the visit to her company, Ji Seok Jin asked, “Have the sales gone up a bit?” One employee replied with a smile, “Yes, thanks to Gym Jong Kook.”

Last month, Song Ji Hyo appeared on Kim Jong Kook’s YouTube channel Gym Jong Kook, where she opened up about her struggles and hopes as a businesswoman. That appearance clearly helped boost attention—and sales—for her brand.
Ji Seok Jin showed his support and said, “I’m sure sales will go up again after you’re on Jipyeonhan Sesang.”
Song Ji Hyo also explained that many people still don’t realize she’s not just the model for the brand. “Through Seok Jin oppa, I wanted to show that I actually check the fabrics, do the cutting, and take care of the design,” she said. “I choose the materials and plan how we’re going to sell everything.”

Ji Seok Jin noticed how big her office was and commented, “You didn’t get any outside investment. You’re not just the model—you’re doing everything 100% on your own, so I was really worried. But I truly hope it all works out.”
For those who didn’t know—Song Ji Hyo launched her underwear brand in December last year. In the beginning, she was only getting one or two orders a day, but thanks to her effort, her business is finally starting to take off.
Source: [1]