Kim Soo Hyun’s downfall is happening fast, and it’s not just in Korea.

Following his controversy, international businesses are cutting ties without hesitation. Videos of employees removing his standees and posters are going viral online.

One clip shows staff taking down a Kim Soo Hyun-themed photo booth, while another captures a hospital worker in Thailand tossing his life-sized standee into the trash.

The backlash stems from allegations that Kim Soo Hyun was romantically involved with the late Kim Sae Ron since she was a minor and ignored her financial struggles.

Given his immense global popularity through My Love from the Star and Queen of Tears, international fans are deeply disappointed, with some even calling for his retirement from the industry.

In Korea, brands that once proudly endorsed him are now in crisis mode.

Outdoor ads featuring him have been removed, and luxury brand Prada announced, “Considering the gravity of the issue, we have decided to terminate our contract.”

Even cosmetics brand Dinto, which initially said they would "wait and see," has now confirmed they are officially canceling his contract through legal measures.

With his career on pause, his segments in the MBC variety show Good Day are also set to be completely edited out. All eyes are now on what Kim Soo Hyun’s next move will be.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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