IVE is proving their power once again! The group has officially claimed the No. 1 spot in the March girl group brand reputation rankings, leaving BLACKPINK and aespa behind.
On March 9, the Korean Business Research Institute released its March 2025 brand reputation rankings for girl groups, and IVE took the top position. BLACKPINK followed at No. 2, while aespa came in at No. 3. TWICE and (G)I-DLE rounded out the top five at No. 4 and No. 5, respectively.
IVE members Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo secured a brand reputation index of 6,213,599, marking a 5.26% increase from their February ranking.
Their strong results come from a participation index of 353,600, media index of 1,055,659, communication index of 1,719,917, and community index of 3,084,423.
Meanwhile, the overall girl group brand reputation data saw a 10.36% decrease compared to February, with total data points dropping from 56,077,037 to 50,265,719.
Koo Chang-hwan, director of the Korean Business Research Institute, shared insights into IVE’s ranking:
"In the March 2025 girl group brand analysis, IVE ranked No. 1. Their key link analysis keywords were ‘record, dominate, and surpass,’ while ‘Rebel Heart, attitude, and IVE Empathy’ were major search terms. The positive-to-negative ratio showed an overwhelming 93.98% positive sentiment."
- IVE
- BLACKPINK
- aespa
- TWICE
- (G)I-DLE
- Red Velvet
- Oh My Girl
- Kiki
- fromis_9
- H1-KEY
- ITZY
- BABYMONSTER
- Apink
- LE SSERAFIM
- WJSN
- FIFTY FIFTY
- ILLIT
- H1-KEY
- MAMAMOO
- tripleS
- Dreamcatcher
- cignature
- Kep1er
- ISNA
- Brave Girls
- Girl’s Day
- KISS OF LIFE
- KATSEYE
- UNIS
- MIYAO
With IVE continuing their unstoppable run, will they keep the No. 1 spot in April? Stay tuned.
Source (1)
