IVE Dominates March Girl Group Brand Rankings, Overtaking BLACKPINK and aespa

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IVE is proving their power once again! The group has officially claimed the No. 1 spot in the March girl group brand reputation rankings, leaving BLACKPINK and aespa behind.

On March 9, the Korean Business Research Institute released its March 2025 brand reputation rankings for girl groups, and IVE took the top position. BLACKPINK followed at No. 2, while aespa came in at No. 3. TWICE and (G)I-DLE rounded out the top five at No. 4 and No. 5, respectively.

IVE members Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo secured a brand reputation index of 6,213,599, marking a 5.26% increase from their February ranking.

Their strong results come from a participation index of 353,600, media index of 1,055,659, communication index of 1,719,917, and community index of 3,084,423.

Meanwhile, the overall girl group brand reputation data saw a 10.36% decrease compared to February, with total data points dropping from 56,077,037 to 50,265,719.

Koo Chang-hwan, director of the Korean Business Research Institute, shared insights into IVE’s ranking:


"In the March 2025 girl group brand analysis, IVE ranked No. 1. Their key link analysis keywords were ‘record, dominate, and surpass,’ while ‘Rebel Heart, attitude, and IVE Empathy’ were major search terms. The positive-to-negative ratio showed an overwhelming 93.98% positive sentiment."

  1. IVE
  2. BLACKPINK
  3. aespa
  4. TWICE
  5. (G)I-DLE
  6. Red Velvet
  7. Oh My Girl
  8. Kiki
  9. fromis_9
  10. H1-KEY
  11. ITZY
  12. BABYMONSTER
  13. Apink
  14. LE SSERAFIM
  15. WJSN
  16. FIFTY FIFTY
  17. ILLIT
  18. H1-KEY
  19. MAMAMOO
  20. tripleS
  21. Dreamcatcher
  22. cignature
  23. Kep1er
  24. ISNA
  25. Brave Girls
  26. Girl’s Day
  27. KISS OF LIFE
  28. KATSEYE
  29. UNIS
  30. MIYAO

With IVE continuing their unstoppable run, will they keep the No. 1 spot in April? Stay tuned.

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