EXO’s Baekhyun proved his unstoppable popularity by selling over 1 million copies of his latest solo album, but fans were left confused when he didn’t attend a single year-end award show.
Now, speculation is growing—was Baekhyun another victim of SM Entertainment’s alleged power abuse?
Baekhyun dropped his fourth solo mini-album, Hello, World, in April 2023, and within just five days, he achieved an impressive milestone—over 1 million copies sold.
This made him a triple million-seller, proving once again that he’s one of the top solo artists in K-Pop.
Naturally, fans expected Baekhyun to attend year-end music award shows to celebrate his achievements and put on stunning performances.
After all, he had previously expressed his excitement, saying, "I must go to the year-end award shows!" and "Even if I don’t receive an award, I’ll still go. I want to put on a great performance."
However, as the year came to an end, Baekhyun was nowhere to be seen at any of the major music award ceremonies—leaving fans both disappointed and suspicious.
On March 7, an industry insider spoke out about the situation, revealing, "Baekhyun really wanted to attend the year-end award shows," but also added, "He couldn’t go to any of them."
This statement has fueled concerns that Baekhyun may have been blocked from appearing, possibly due to SM Entertainment’s alleged influence over broadcast stations.
This situation is even more questionable considering that Baekhyun’s fellow EXO member, Xiumin, also faced similar struggles.
On March 4, while promoting his solo album, Xiumin revealed the shocking truth about his attempts to perform on music shows.
He stated, "I tried multiple times to arrange meetings with broadcasting stations so that I could perform on music shows for my fans, but KBS did not even respond to our attempts to contact them."
He went on to add, "Recently, KBS unofficially informed us that it would be impossible for me to appear on shows like KBS2’s Music Bank if SM Entertainment artists were also scheduled to perform."
This revelation immediately sparked accusations of power abuse, as many believe SM Entertainment is deliberately restricting broadcast appearances for artists who have left the company.
With Baekhyun and Xiumin both facing difficulties in appearing on music-related broadcasts, fans are demanding transparency and answers.
Many believe that Baekhyun’s absence from award shows was not just a coincidence but a result of industry politics.
As discussions continue, fans are calling for fairness, hoping that Baekhyun and other artists will no longer be affected by alleged power plays in the industry.
What do you think about the situation? Let us know in the comments.
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