BTS’s Jungkook is proving his unstoppable influence once again! Even while serving in the military, his Calvin Klein campaign ad is taking over social media.

According to Indiatimes, Jungkook’s 2023 Calvin Klein campaign has resurfaced and gone viral on X (formerly Twitter), racking up over 40 million views. Despite being inactive online, the BTS star is still making headlines worldwide.

Originally released 18 months ago, the campaign ad has now surpassed 45 million views, with 189,000 likes and 69,000 shares—earning the title of a true “viral sensation.” Fans are still mesmerized by Jungkook’s jaw-dropping visuals and bold fashion, with many praising his androgynous hairstyle and effortless confidence.

Media outlets continue to highlight Jungkook’s impact. WWD previously reported that his 2023 Calvin Klein Fall campaign generated a staggering $13.4 million in media impact value within just 48 hours! The article even called him the brand’s “leading ambassador.”

His power doesn’t stop there! After Jungkook became a Calvin Klein ambassador, PVH Corp. (Calvin Klein’s parent company) saw its stock price jump nearly 20%. More recently, the release of the brand’s 2024 Spring campaign led to another stock price surge, hitting a five-year high.

And of course, the "Jungkook effect" is still in full force! Every item he wore in his Calvin Klein campaign has sold out worldwide, proving once again that his star power is unmatched.

Even in the military, Jungkook’s influence is stronger than ever.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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