• ZEROBASEONE Is Back With New Song "Doctor! Doctor!" Drops Ahead of February Comeback — Here’s All the Juicy Details

    Get ready, ZEROBASEONE fans! The nine-member group (Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin) is making their grand comeback on February 24, and they’re already heating things up!

    At midnight on January 16, ZEROBASEONE gave fans a sneak peek of their comeback with stunning concept photos for their pre-release track, "Doctor! Doctor!", from their upcoming fifth mini-album.

    The photos show the group striking playful poses against a fun, pink-toned background. The members’ visuals are on another level, with cute details like heart-shaped and “LOVE” bandages on their faces that add a quirky, love-struck charm. It’s like they’re falling head over heels, and fans can’t get enough!

    "Doctor! Doctor!" is a pre-release track that compares the feeling of love to a fever you can’t shake. It’s all about that desperate, can’t-live-without-you vibe, with a catchy, easy-listening sound that’s sure to get stuck in your head.

    Through this song, ZEROBASEONE captures the dizzying emotions of love with their fresh visuals and addictive energy. Their goal? To heal fans’ hearts with a dose of love and leave everyone smiling!

    ZEROBASEONE isn’t just stopping at Korea for this comeback—they’re promoting in Japan, too, with fans from all over the world hyped for their return. Known for their feel-good themes and chart-topping hits, the group is aiming for a double knockout in both markets with their new album.

    But here’s the best part: you don’t have to wait until February! The pre-release track "Doctor! Doctor!" will drop on January 20 to kick off the excitement.

    Are you ready to fall in love with ZEROBASEONE all over again? Mark your calendars and get ready for a comeback that promises to be unforgettable.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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