• “When the Phone Rings” Hits 10.1% Viewership with Shocking Bed Scene—Yoo Yeon Seok and Chae Soo Bin’s Heart-Wrenching Finale Will Leave You Speechless!

    MBC’s When the Phone Rings wrapped up its Friday-Saturday drama run on January 4 with a jaw-dropping twist and a shocking bed scene that had fans talking.

    The finale delivered a heart-pounding conclusion to the intense romance-thriller series, with Yoo Yeon Seok and Chae Soo Bin giving their best performances yet.

    The highly anticipated final episode reached impressive nationwide ratings of 8.6%, and in the metropolitan area, it garnered a solid 8.5%. More impressively, the key 2049 demographic rating hit an all-time high of 3.1%.

    But it was a gripping moment—where Baek Sa Eon (Yoo Yeon Seok) confesses his painful reasons for leaving Hong Hee Joo (Chae Soo Bin)—that sent ratings soaring to a peak of 10.1%, capturing viewers' hearts and keeping them on the edge of their seats.

    In the finale, Sa Eon and Hee Joo’s love story reached its emotional climax as Sa Eon makes a life-changing decision to leave her.

    The couple’s separation left Hee Joo heartbroken, and the audience felt her pain as she waited for his return. Meanwhile, Sa Eon’s journey took an unexpected turn as the mystery behind his disappearance unfolded in the land of Argana.

    Hee Joo’s relentless pursuit of Sa Eon led to a shocking phone call from Argana, sparking her determination to reunite with him.

    As tensions rose, the couple faced danger and betrayal, but their reunion was nothing short of unforgettable. Fans were left in awe as the long-awaited kiss between the two characters spoke volumes about their enduring love.

    In the end, Sa Eon, now reborn as Baek Yoo Yeon, made a touching proposal to Hee Joo, vowing to marry her as his true self, not as the man he once was. Their story concluded with a sweet, peaceful life together, bringing viewers the perfect "Saju couple" happy ending that everyone had been hoping for.

    The finale of “When the Phone Rings” was a thrilling ride from start to finish, blending heart-pounding suspense with emotional romance.

    The powerful performances, especially from Yoo Yeon Seok and Chae Soo Bin, were key to the series’ success, and director Park Sang Woo’s masterful storytelling ensured the drama’s place as a classic.

    With the unexpected twist, breathtaking finale, and record-breaking viewership, the drama delivered a fitting and unforgettable conclusion.

    Source: [1]

  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

    Source (1)