• K-Pop’s Biggest Stars Like BTS, EXO, and Actors Lee Do Hyun & Song Kang Are Coming Back in 2025, Here’s When They’ll Complete Their Military Service

    Get ready for some major comebacks in 2025! Boy groups MONSTA X, EXO, and BTS, along with popular actors Lee Do Hyun and Song Kang, are all set to return to their fans after completing their mandatory military service.

    As the new year begins, fans are eagerly looking forward to the discharge dates of these beloved male idols and actors, and we’ve got the scoop on when they’ll be back.

    First up, MONSTA X’s Joohoney will be the first to return in 2025! After enlisting in July 2023, he will be discharged on January 23. Joohoney shared his excitement on the fan cafe, saying, “I’ll come back in good health. Let’s make today better than yesterday. Don’t forget the memories we made together.”

    After Joohoney, MONSTA X’s Kihyun will be discharged on February 21, following his enlistment in August 2023. Then, Hyungwon will return on May 13 after his enlistment in November 2023. While I.M will still be serving, this marks the end of the group’s military break for now.

    For EXO, Kai is also about to reunite with his fans! After starting his alternative service in May 2023, Kai will be released on February 10, followed by Sehun, who enlisted in December 2023 and will be discharged on September 20. EXO will soon be back as a full group after their hiatus!

    As for BTS, the entire group is gearing up for their big return! With V, RM, Jungkook, and Jimin all enlisted, BTS will be reuniting in 2025. RM and V will be discharged on June 10, while Jimin and Jungkook will return on June 11. Suga, who started his social service in September 2023, will also be discharged on June 21. Fans can look forward to BTS returning as a complete group!

    In the world of actors, Lee Do Hyun will complete his service in the Air Force Military Band and return on May 13. He’s also in a public relationship with actress Lim Ji Yeon. Meanwhile, Song Kang, known for his hit role in Sweet Home, will wrap up his Army service on October 1.

    2025 is shaping up to be a year full of exciting comebacks and reunions for K-pop fans and drama lovers alike!

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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