• Lee Se Young Breaks Down in Tears: "Every Day Felt Like We Were Preparing to Say Goodbye"

    The journey of Ra Mi Ran, Kwak Sun Young, Lee Joo Bin, and Lee Se Young on tvN's Europe Outside the Tent ended with a bittersweet farewell that left the cast and viewers teary-eyed.

    In the January 2 episode, the actresses shared their final moments together over a heartfelt dinner in Munich, Germany. After spending their last free time exploring separately, the four reunited at their cozy campsite, enjoying a meal of German-style army stew and black bean sauce pasta.

    As the evening unfolded, the actresses opened up about their emotions. Lee Se Young tearfully reflected, “It felt like each day of the trip, we were preparing for the inevitable goodbye. I often found myself silently wiping away tears while looking out the window.”

    She added, “The memories with my sisters here will probably be the ones I turn to first during tough times.” Her heartfelt words brought the others to tears.

    Lee Joo Bin couldn’t hide her emotions either, saying, “I think these memories will come to mind often. Knowing today is the last day feels so strange.”

    Kwak Sun Young shared how the trip changed her perspective, saying, “Honestly, I didn’t think I needed this kind of time for myself. But now I realize that I did. I’ve discovered a side of myself I wasn’t aware of.”

    Ra Mi Ran, the eldest of the group, expressed her gratitude for the time spent together. “Over these ten days of traveling, it’s incredible how something as simple as eating and sleeping together brought me so much strength,” she said, her voice filled with emotion.

    She added, “For me, and for all of us, this trip will become a favorite memory. Thank you so much for coming along. Next year, I hope we can go on a trip with (Lee) Se Young driving the car.”

    The emotional finale of Europe Outside the Tent left viewers touched by the genuine bond the actresses had formed. Fans praised the show for its heartfelt moments and meaningful reflections, making the series not just a travel program but a celebration of friendship and self-discovery.

    What were your favorite moments from Europe Outside the Tent? Share your thoughts below!

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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