K-pop group TWS (TourS) has taken the top spot in the December 2024 brand reputation rankings for new idol groups, showcasing their rising popularity.
On December 3, the Korea Corporate Reputation Research Institute announced the results of their big data analysis for new idol groups’ brand reputation. TWS secured 1st place, followed by QWER in 2nd and ILLIT in 3rd. BabyMonster and RIIZE rounded out the top five in 4th and 5th place.
For this analysis, the institute gathered 13,798,063 pieces of brand big data from November 3 to December 3, 2024. Compared to the previous month, this was a 6.15% drop in data volume, which stood at 14,701,590 in November.
The brand reputation index was determined through big data, evaluating factors like positive and negative public sentiment, media attention, consumer interest, and online communication. The institute also analyzed participation, media, communication, and community indices for new idol groups that debuted after 2023.
The rankings of new idol groups included both boy and girl groups. The top 30 for December 2024 were:
- TWS
- QWER
- ILLIT
- BabyMonster
- RIIZE
- TripleS
- MEOVV
- IZNA
- ZEROBASEONE
- BoyNextDoor
- KISS OF LIFE
- Katseye
- SayMyName
- UNIS
- YoungPsy
- NOW OR NEVER
- CandyShop
- Burberry
- Recene
- The Wind
- Artemis
- BadVillain
- BigOcean
- NEXZI
- OddUs
- NIZU
- Horizon
- Genius
- Fantasy Boys
- 8TURN
TWS (ShinYu, DoHoon, YoungJae, HanJin, JiHoon, KyungMin) led with a brand reputation score of 1,960,986, a 41.29% increase from November. They scored high in participation (173,852), media (228,317), communication (823,646), and community (735,172).
QWER (ChoDan, Magenta, Hina, SiYeon) came in 2nd with a brand reputation score of 1,545,693, seeing a 23.27% rise from their previous score. ILLIT (Yuna, MinJoo, Mocha, WonHee, Iroha) placed 3rd with a score of 1,447,686, a 37.86% increase.
Meanwhile, BabyMonster and RIIZE saw slight decreases in their brand reputation scores compared to last month, with Baby Monster scoring 1,139,952 and Rise earning 867,083.
CEO of the Korea Corporate Reputation Research Institute, Goo ChangHwan, commented, “In the December 2024 rankings, TourS topped the list for new idol group brand reputation.” He noted that TourS received high marks for keywords like “cute,” “warm,” and “heart-fluttering,” with an impressive positive-to-negative sentiment ratio of 91.86%.
The December analysis included many other rising idol groups such as TripleS, MEOVV, IZNA, and more, reflecting the growing interest in the new K-pop generation.
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