BTS's Jin, recently named a global ambassador for Gucci, continues to show his power as the 'Sold-Out King' with products selling out quickly.

On August 8th (KST), Gucci officially announced Jin as their global ambassador through their Instagram and other platforms.

The brand warmly welcomed him, sharing photos of Jin wearing items from Gucci's upcoming 2025 S/S men's collection, which hasn't been released yet.

As soon as the news broke, Gucci's official website in Japan saw a massive increase in traffic, causing it to crash. Jin also became the top Google search related to "Gucci" in the U.S. and worldwide.

On August 9th, Harper's Bazaar shared a photoshoot of Jin, known as the 'God of Beauty,' wearing Gucci products.

Right after the photos were released, a men's Marina Chain necklace priced at about $1,600 sold out quickly in the U.S. and Japan. In Japan, another chain necklace Jin wore, priced at around $560, also sold out instantly.

Other items like the G motif single earring ($350) and the Viscose Jersey Embroidered Sweatshirt ($1,900) also sold out fast.

A black backpack Jin carried, priced at about $3,000, sold out in Tokyo, and stores in Japan were overwhelmed with inquiries, reservations, and stock shortages. This shows Jin's huge popularity and influence as a global superstar.

Harper's Bazaar, with Jin on the cover, became a bestseller for pre-orders on Japan's Rakuten, further proving Jin's explosive popularity as the 'Visual King.'

Media outlets around the world quickly reported on Jin becoming the new face of Gucci. Major outlets like WWD, ABC's 'Good Morning America,' 'The Hollywood Reporter,' 'Teen Vogue,' 'V Magazine,' and Spanish music channel 'LOS40' all highlighted Jin's new role.

The international media outlet 'METRO.STYLE' even called Jin the global superstar representing Gucci in an article titled "BTS's Jin Is Now the Face of Gucci."

Earlier, on July 8th, when Jin was announced as the first global ambassador for the French high jewelry brand FRED, their website also crashed due to high traffic. Items Jin wore, including a necklace worth about $101,000 and earrings worth around $13,000, sold out quickly.

Even as Gucci's global ambassador, Jin continues to cause website crashes and rapid sell-outs, proving his unmatched popularity and power worldwide.

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IVE's Jang Wonyoung is proving that she’s always ready to shine, even when she’s just lying down.

On May 1, Jang Wonyoung shared new photos on Instagram with the caption, “I left my love there, and brought your love here.” The post quickly grabbed attention for her effortless beauty and dedication.

In the photos, the idol is seen reclining comfortably in a van seat, holding two bottles of a Vietnamese drink brand she’s currently modeling for. She struck a pose with both hands while lying down, showing off her signature long legs.

Dressed in a purple halter-neck top and a mini skirt, Jang Wonyoung showed off a chic but fresh expression that had fans swooning. Despite being in a relaxed pose, she still gave off professional model vibes, proving her star power once again.

Fans couldn’t stop praising her flawless visuals and commitment to every brand she works with.

Meanwhile, IVE released their third EP album “IVE Switch” back in February and are continuing promotions both in Korea and overseas.

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