TOMORROW X TOGETHER (TXT) has launched an exciting new collaboration with Samsung Electronics.
During the 'Galaxy Unpacked 2024' event on the 10th, Samsung Electronics teased a guitar melody and behind-the-scenes footage of their brand new track 'Open Always Wins,' created with TOMORROW X TOGETHER (Soobin, Yeonjun, Beomgyu, Taehyun, Huening Kai). The video captures powerful sounds and the members' determination, building anticipation for the upcoming release.
Samsung Electronics stated, "TOMORROW X TOGETHER's positive image and their message resonate with Galaxy's values.
We collaborated to create 'Open Always Wins' to promote openness to a wider audience." This project, aligned with new Galaxy product launches, highlights TOMORROW X TOGETHER as Galaxy ambassadors, promising more activities alongside the song's release.
'Open Always Wins' will debut worldwide on music streaming platforms at 1 PM on the 17th, alongside its music video premiere on Samsung Electronics' YouTube channel.
In recent times, TOMORROW X TOGETHER has made a significant impact through partnerships with prestigious local and global brands. As Dior ambassadors at the 2025 S/S Men's Fashion Week, they generated $18.3 million in Earned Media Value (EMV), topping the charts as 'Top Influencers,' according to influencer marketing platform Lefty.
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