The spotlight was on NewJeans as they made their debut appearance on KBS 2TV’s ‘2 Days & 1 Night’. However, it seems their presence failed to captivate viewers, resulting in a surprising ratings decline.

According to Nielsen Korea, the June 9 broadcast of ‘2 Days & 1 Night’ achieved a nationwide household rating of 6.1%.

While the show maintained its position as the top program in its time slot, this figure represents a 1 percentage point drop from the previous week’s episode, which garnered a 7.1% rating on June 2. Remarkably, this marks the lowest rating for ‘2 Days & 1 Night’ since the start of its fourth season in 2019.

NewJeans, a rising girl group known for their impressive achievements since their debut, stepped onto the variety show stage for the first time.

Fans were eager to see how they would fare in this new environment. However, despite the pre-broadcast buzz, the ratings hit an all-time low.

The dynamics of ‘2 Days & 1 Night’ play a crucial role in its appeal. The show thrives on the humor and chemistry among its regular members, relying less on guest appearances.

When guests fail to seamlessly blend in with the cast, it can lead to viewer disengagement.

An analysis suggests that the core audience of ‘2 Days & 1 Night’ does not align with NewJeans’ fandom, resulting in the departure of existing viewers.

Additionally, as relative newcomers, the NewJeans members may not have fully showcased their variety show skills, where being funny is paramount.

Despite the setback, both ‘2 Days & 1 Night’ and NewJeans can find silver linings. Online clips featuring NewJeans’ appearance are garnering high views, providing exposure beyond traditional TV audiences.

For the show, it’s an opportunity to connect with a fresh demographic, while for NewJeans, it’s a chance to expand their popularity to a broader public.

As one industry insider aptly put it, “Sometimes, even a stumble can lead to a leap forward.”

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Choi Si Hoon, known from Single’s Inferno and newlywed husband of singer Ailee, is facing backlash after being linked to a controversy from Wavve’s queer reality show ToGetHer.

Fans discovered that Choi is allegedly the CEO of the influencer agency representing Ri Won, a cast member now at the center of a growing scandal.

The situation started when castmate Han Gyeol spoke up, claiming Ri Won once suggested an overseas trip that felt more like a shady meeting than a casual hangout.

“I thought it was a fun vacation invite at first,” Han Gyeol said, “but when they started talking about meals and date-like things, I realized something was wrong. It felt like an inappropriate setup.”
Han Gyeol added, “Using someone’s sexuality as a shield for suspicious actions is not okay in this industry.”

Ri Won responded by saying it was all a misunderstanding and that the trip was mentioned casually during a conversation about food. “We joked about going to that country after talking about food,” Ri Won said.

However, things got more intense when Ri Won admitted to having a past as a 'beotbang' (adult streaming) BJ. “I know I’m not trustworthy right now, and I appeared on TV while hiding my past. That’s why I shared some proof—I was desperate,” Ri Won explained.

Ri Won also shared a blurred message from another cast member that accused them of fake dating and lying about knowing someone from Billboard. “You said you’d introduce me to a Billboard contact. Then give me their name and title,” the message read. “You just keep switching your targets.”

Ri Won replied, “He’s the team leader at Billboard Korea and also my influencer agency CEO.”
This comment led online users to dig deeper—and some claimed the CEO Ri Won mentioned is none other than Choi Si Hoon, Ailee’s husband.

Currently on his honeymoon with Ailee, Choi is now getting unwanted attention. Some netizens brought up his alleged past as an adult BJ and now, his possible involvement in this controversy.

On Ailee’s Instagram post from April 30, one fan wrote, “Unnie, sorry to bother you during your honeymoon, but please search Choi Si Hoon’s name. A female BJ said she’s signed to his company, and he supposedly arranged a meeting for her with a just-turned 19-year-old girl.”

As the issue grew, Ri Won spoke out again on May 1 to calm things down. “The person I mentioned in the messages was just someone who gave me advice,” Ri Won clarified. “He’s not my agency CEO, like some people assumed. I thought he could help with music, but he never made any business offer.”

Ri Won ended by saying, “I’m sorry for causing any confusion and discomfort to others with my personal remarks.”

So far, Choi Si Hoon and Ailee have not made public statements about the situation.

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