Lee Hyori, the renowned singer and former queen of advertising, has made her official return to the industry.
She recently shared an ad on her Instagram page, captioning it with the words, "My heart runs." The video clip showcases Lee Hyori in a rental car company advertisement, striking poses and flashing her signature smile.
Back in 2012, Lee Hyori made headlines when she declared that she would no longer endorse any advertising campaigns that did not support animal and environmental protections.
This decision led to her departure from the advertising world. However, in July of this year, she took to social media to express her desire to star in advertisements once again.
In a post, she stated, "I want to star in advertisements again... Advertising inquiries can be sent to Antenna Music."
This announcement was met with immense excitement from her fans. Interestingly, last month Lee Hyori confessed that she had taken on four commercial projects.
She acknowledged that it may seem embarrassing to go back on her previous decision to avoid endorsements, but she stated, "I don't care if I'm embarrassed though."
Her fans have been rejoicing at the news of her return. In addition to her renewed interest in advertising, Lee Hyori has also signed an exclusive contract with a sports brand.
As soon as her teaser photos and videos for the company were released, the brand's official online store witnessed a 1.5 times increase in new members compared to the previous week.
This demonstrates the widespread influence and popularity of Lee Hyori. Another beneficiary of Lee Hyori's presence as an endorsement model is Lotte On.
Since signing her, the brand has experienced a 40% surge in related sales compared to the previous year. This success further solidifies Lee Hyori's reputation as a powerful advertising figure.
Lee Hyori's return to the advertising industry has been met with great enthusiasm from both fans and businesses alike.
Her impact is evident not only in her personal projects but also in the companies she collaborates with.
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