BLACKPINK Rosé has become a hot topic because of the comments she received on her ad video.

On September 1, a post about Rosé began trending on enter-talk‘ community board under the title, “Rosé's Iconic SULHWASOO AD“.

The netizen then listed all the comments as the following:

Even though Hera and Jun Jihyun worked with each other before Jennie, those who didn't have that "old" feeling. But Sulhwasoo really began to look like a skincare brand for moms, so I was concerned that despite Rose, people in their twenties would still not buy them. But after seeing the ad, I think she'll bring in a lot of people in their 20s.

I watched the video, but I've never seen a marketing campaign for a brand look so good. I didn't think Rose and Sulhwasoo would interact that well.

Rose's distinctive aura is severely so good.

Her skin is white and beautiful, and people in the business world who have met her have all said that they want to hire her for their ads. It seems like your skin and voice are very important. Rose did only few commercials with just her voice, and they all became famous. Not only does she have a beautiful voice when she sings, but also when she talks.

The video made me think of a commercial you might see in another country. Rose is also good at acting.

What are your thoughts on Rosé's ad?

Source(1)

NewJeans' Minji touched fans' hearts with a handwritten letter on her birthday — even while the group is currently unable to promote due to legal issues.

On May 7, Minji celebrated her birthday by sharing a heartfelt message on the group’s personal SNS account, which the members opened themselves to stay connected with fans.

Minji began her letter with honesty, writing, “I think I’m living a busier life than I expected. When I finally looked up, it was already May, and it was my birthday.”

She admitted that she had a lot she wanted to say, but her thoughts felt “messy.” Still, her message to fans was clear, “I just hope that I, our members, and Bunnies can all be happy. Happiness is the biggest goal in my life.”

Minji then opened up about her personal journey and struggles, saying, “I sometimes think that running toward my happiness by doing what I love might look foolish to others. But isn’t giving up your happiness now for the sake of a future that might not even come… too harsh on yourself?”

Despite everything, she ended on a hopeful note, “I really miss the times when we shared our feelings through the good music we made together. But I always look forward to what’s ahead."

She added, "We didn’t stop here, and we’re not going to stop! It might look like we’re standing still, but I believe we’re growing deeper.”

Her message comes during a difficult time for NewJeans. The group announced last year that they were cutting ties with ADOR, their original agency, after trust was broken. They later began working independently under the new name ‘NJZ’.

However, ADOR responded with legal action — claiming the exclusive contract with NewJeans was still valid and asking the court to stop the group from promoting or signing deals.

The court sided with ADOR and granted an injunction, forcing NewJeans to pause their activities. Their appeal was rejected, and they’ve now filed a second appeal.

Through it all, Minji’s message proves one thing — even when forced to stop, NewJeans' hearts are still moving forward.

Source: [1]