Eider continues his relationship with actor Park Bo Gum as a model for the FW season in 2022. 

Park Bo Gum worked as an Eider model from the FW season of 2017 to the SS season of 2020 just before enlisting in the military, and through this renewal of the contract, he will be joining the season for the fourth year.

Eider said that he decided to renew his model contract based on the trust he had built up and judged that Park Bo Gum, who had bright and healthy energy, would be able to express his youthful and trendy brand image well.

It is also explained that as they have been together for a long time, they will be able to effectively show Eider's side.

It is expected that Eider, who has become young and trendy by strengthening outdoor fashion, will meet Park Bo Gum, who has become more mature after being discharged from the military, and what kind of synergy he will show.

This season, Eider plans to develop a 'these days outdoor' style that goes beyond the outdoor and daily life, such as the neo-hiker and cross-player lines.

In particular, it will present a variety of fall and winter items, from down jackets that incorporate light and warm outdoor technology in a trendy design to a collaboration collection featuring a street atmosphere.

At the Eider 2022 FW season pictorial set last week, Park Bo Gum perfectly digested the trendy outdoor look with stylish poses and expressions despite the absence of two years.

It is said that he showed affection and a high level of understanding for the brand by actively sharing opinions about products and pictorials while filming was in progress.

The Eider Marketing Team said, "Thanks to the bright image of actor Park Bo-gum and the trust he has built up over a long period of time, we have once again continued our relationship as a brand model. ".

On the other hand, Eider is planning to release an outdoor pictorial for the FW season where you can see Park Bo Gum's colorful appearance in the coming August.

The hit drama Weak Hero 2 is taking over both streaming charts and fans’ hearts—and now it’s bringing massive attention back to the original Naver webtoon Weak Hero.

According to Netflix's Tudum Top 10 update on April 30, Weak Hero 2 pulled in a huge 6.1 million views (based on total watch time divided by full runtime) just three days after its release. It grabbed the #1 spot on the Global TOP 10 Non-English TV Series chart.

That’s not all—right after it dropped, the drama soared to the top of Korea’s TOP 10 Series and even made the TOP 10 charts in 63 countries, including Brazil, France, Mexico, Belgium, Morocco, Greece, Indonesia, and more.

This follows the success of Weak Hero 1, which previously ranked #8 and stayed on the global chart for five weeks straight.

With all eyes on the new season, fans are now rushing to read the original webtoon, leading to a massive jump in popularity.

The webtoon, which first started in May 2018 and wrapped up in November 2023, is famous for its intense storytelling and emotional depth.

It tells the story of Yeon Si Eun, a quiet and seemingly weak student who turns into a top fighter at a violent school—giving fans a unique and gripping coming-of-age story.

After Weak Hero Class 2 aired, many viewers started reading or re-reading the webtoon from beginning to end. As a result, sales of the webtoon have shot up more than 20 times compared to its average monthly sales after completion.

The series has also been turned into printed books, a mobile game, and even emojis, and has been exported to 9 countries, including North America.

When the first season of the drama premiered on Wavve in 2022, it held 45% of the platform’s total viewing share, proving its wide appeal.

Fans are now hoping for a new sequel season of the webtoon, and the franchise is being praised as a perfect example of how a strong original story can keep growing through great adaptations.

Source: [1]