Numerous advertisers of companies with Park Eun Bin as their model are seeing the so-called 'Woo Young Woo' effect.

Actress Park Eun Bin is currently receiving a lot of love from the public through the ENA drama 'Extraordinary Attorney Woo'. As a result, love calls from the advertising industry are flooding in for her.

On July 14th, Financial News reported that Park Eun Bin's annual model fee had doubled recently.

According to the advertising industry, before the drama 'Extraordinary Attorney Woo', Park Eun Bin's ransom was known to be around 200 million won a year, but now it is expected that it has risen to about 400 million won.

There are a number of companies and public institutions, such as Korea Ginseng Corporation (from 2018), Korea Housing Finance Corporation (from 2016), fashion watch Tissot, and public service advertisements from the Ministry of Environment, with Park Eun Bin as their advertising model.

According to the media, the Korea Ginseng Corporation recently saw a 5% increase in sales after the box office hit 'Woo Young Woo', and the company is said to be analyzing this as the 'Woo Young Woo' effect.

Even advertising industry officials did not spare praise for him, saying, "Actress Park Eun Bin has a smart and wise image and sincere activities," and "Actress Park Eun Bin is a pleasant model that suits any advertisement without the likes or dislikes of the public."

Meanwhile, according to Nielsen Korea, the viewer ratings of the drama 'Extraordinary Attorney Woo' started at 0.9% in the first episode and rose to 9.6% in the sixth, proving the 'Woo Young Woo' syndrome.

Source(1)

NewJeans' Minji touched fans' hearts with a handwritten letter on her birthday — even while the group is currently unable to promote due to legal issues.

On May 7, Minji celebrated her birthday by sharing a heartfelt message on the group’s personal SNS account, which the members opened themselves to stay connected with fans.

Minji began her letter with honesty, writing, “I think I’m living a busier life than I expected. When I finally looked up, it was already May, and it was my birthday.”

She admitted that she had a lot she wanted to say, but her thoughts felt “messy.” Still, her message to fans was clear, “I just hope that I, our members, and Bunnies can all be happy. Happiness is the biggest goal in my life.”

Minji then opened up about her personal journey and struggles, saying, “I sometimes think that running toward my happiness by doing what I love might look foolish to others. But isn’t giving up your happiness now for the sake of a future that might not even come… too harsh on yourself?”

Despite everything, she ended on a hopeful note, “I really miss the times when we shared our feelings through the good music we made together. But I always look forward to what’s ahead."

She added, "We didn’t stop here, and we’re not going to stop! It might look like we’re standing still, but I believe we’re growing deeper.”

Her message comes during a difficult time for NewJeans. The group announced last year that they were cutting ties with ADOR, their original agency, after trust was broken. They later began working independently under the new name ‘NJZ’.

However, ADOR responded with legal action — claiming the exclusive contract with NewJeans was still valid and asking the court to stop the group from promoting or signing deals.

The court sided with ADOR and granted an injunction, forcing NewJeans to pause their activities. Their appeal was rejected, and they’ve now filed a second appeal.

Through it all, Minji’s message proves one thing — even when forced to stop, NewJeans' hearts are still moving forward.

Source: [1]