• Son Ye Jin and Kim So Hyun Resembles So Much That They Could Play Siblings, According To Netizens

    Besides the cases of similar appearance but opposite fate, the Korean screen also has Korean stars with similar beauty and careers.

    The lovely actress Son Ye Jin and the "rain girl" Kim So Hyun are famous among them. In fact, Kim So Hyun is known as "Little Son Ye Jin" by the audience.

    She also acted in a movie with her senior in "The Last Princess". In the movie, Kim So Hyun plays the young role of Princess Deok Hye (Son Ye Jin).

    Son Ye Jin is considered to share many similarities with the pure and heavenly image of the female gem Kim So Hyun.

    Even in an interview, Son Ye Jin herself admitted that she and Kim So Hyun had many similarities.

    Besides, the "rain girl" is also considered to be completely capable of "usurping the throne" of the senior's career in the future.

    Because, the actress not only possesses a sharp appearance, but Kim So Hyun's acting treasure is also extremely impressive.

    The image of the female gem that Kim So Hyun built is said to be quite similar to the "nation's first love" Son Ye Jin
    Kim So Hyun's face is sharper as she matures, just like her senior

    Kim So Hyun is known as a child star when she started acting at the age of 7. With more than 14 years of experience in acting, Kim So Hyun constantly challenges herself with many images.

    From villains and protagonists in historical films to romantic school titles. Notably, the dramas that the actress participated in always recorded impressive ratings.

    Among the typical works such as: "The Moon Embracing the Sun", "School 2015", "The Tale Of Nokdu", "Love Alarm", "River Where the Moon Rises" .

    Despite being young, Kim So Hyun has always been highly appreciated by fans for her acting. However, the actress also increasingly asserted her talent and marked the maturity in each role.

    Surely in the future, the actress is probably one of the "rivals" that senior Son Ye Jin must be wary of!

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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