HYBE CEO Park Ji Won establishes a new label 'ADOR (All Doors One Room)' and appoints Min Hee Jin as the CEO. The independent label will be under HYBE's multi-label system and will develop differentiated businesses that have not been attempted by existing labels. Moreover, 'ADOR' plans to release a new girl group in 2022 which follows the label's own philosophy and color.

Since HYBE co-founded Belif Lab with CJ ENM in 2019, HYBE is planning to pursue artist IP expansion by acquiring competitive labels such as Source Music, Pledis Entertainment, and KOZ. 'ADOR' is the first one to be established as an independent label under the HYBE multi-label system since, in the past, HYBE only do a co-establishment or acquisition method.

CEO Min Hee Jin plans to develop a business that proposes new tastes by concentrating all of his capabilities on the new label 'Ador'. 

Read his statement below,

'As an independent label, we have formed an organization that can show new challenges in all areas, including production, business, and marketing, including our own music producing team and creative team, and we plan to expand the boundaries of content created with artists IP'.

Meanwhile, CEO Min Hee Ji, pioneered the change in the flow of the market by raising the keyword 'concept' to the surface of the entertainment industry, redefining the value and spreading it. Starting with Girls' Generation in the past, they opened a new era of girl groups and presented innovative artist brandings such as SHINee and EXO.

 As the CEO of 'Ador', he said,

"We are ready to make another change in the music industry through the launch of a new label. Without fear of new challenges, we will present artist IPs and contents that can show the philosophy of ADOR.”

'Ador' is scheduled to debut its first rookie girl group in 2022. As a team that has been talked about as a 'Min Hee Jin girl group raised expectations, it will be planned around the members selected through the 'Plus Global Audition' in 2019, and CEO Min Hee Jin will oversee the entire production process.

Kim Jaejoong, the famous singer and businessman, recently revealed that he was the victim of a hacking incident involving his Kakao Pay account, raising concerns about his financial safety.

On May 7, the star shared his experience with fans via the official fan platform From, explaining that his Kakao Pay account was hacked and the password was changed without his permission. As a result, Kim Jaejoong was locked out of his account and couldn’t access any of his information, which made the situation even more difficult to handle.

He expressed frustration over the customer service process, sharing that he had contacted support multiple times for help. Despite talking to a representative for over an hour, the issue wasn’t resolved. Kim Jaejoong pointed out a flaw in the system: “The hacker changed the password, so why do I, the victim, have to prove everything?”

Things only got worse when he was told he would be connected to another representative, only for it to be the same department. He admitted, “I was mentally crushed” after realizing the lack of progress. While he acknowledged that the customer service staff was working hard, he couldn’t help but feel that the system was too weak to handle such incidents.

Fortunately, after two days of struggle, the situation was finally resolved. Kim Jae Joong confirmed that his account was closed and deleted, and luckily, no financial loss occurred. “It was truly a terrifying day,” he shared, relieved that the problem was fixed.

Despite the scary experience, Kim Jaejoong continues to thrive in other areas of his career. In 2023, he co-founded iNKODE Entertainment, a company where he works as a producer and businessman. iNKODE Entertainment currently manages artists like Oh Ji Yul, Jung Si Hyun, Lee Ji Hoon, and others. Kim Jae joong also launched the 7-member girl group Say My Name last year.

Even though he’s facing challenges, Kim Jaejoong’s career remains strong, and he’s taking steps to ensure this type of situation doesn’t happen again.

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