• HYBE To Create New Label ADOR (All Doors One Room) Selecting Min Hee Jin As The head Of The Label

    HYBE CEO Park Ji Won establishes a new label 'ADOR (All Doors One Room)' and appoints Min Hee Jin as the CEO. The independent label will be under HYBE's multi-label system and will develop differentiated businesses that have not been attempted by existing labels. Moreover, 'ADOR' plans to release a new girl group in 2022 which follows the label's own philosophy and color.

    Since HYBE co-founded Belif Lab with CJ ENM in 2019, HYBE is planning to pursue artist IP expansion by acquiring competitive labels such as Source Music, Pledis Entertainment, and KOZ. 'ADOR' is the first one to be established as an independent label under the HYBE multi-label system since, in the past, HYBE only do a co-establishment or acquisition method.

    CEO Min Hee Jin plans to develop a business that proposes new tastes by concentrating all of his capabilities on the new label 'Ador'. 

    Read his statement below,

    'As an independent label, we have formed an organization that can show new challenges in all areas, including production, business, and marketing, including our own music producing team and creative team, and we plan to expand the boundaries of content created with artists IP'.

    Meanwhile, CEO Min Hee Ji, pioneered the change in the flow of the market by raising the keyword 'concept' to the surface of the entertainment industry, redefining the value and spreading it. Starting with Girls' Generation in the past, they opened a new era of girl groups and presented innovative artist brandings such as SHINee and EXO.

     As the CEO of 'Ador', he said,

    "We are ready to make another change in the music industry through the launch of a new label. Without fear of new challenges, we will present artist IPs and contents that can show the philosophy of ADOR.”

    'Ador' is scheduled to debut its first rookie girl group in 2022. As a team that has been talked about as a 'Min Hee Jin girl group raised expectations, it will be planned around the members selected through the 'Plus Global Audition' in 2019, and CEO Min Hee Jin will oversee the entire production process.

  • BLACKPINK’s Jisoo Secretly Helped Her Friend Get a Role? Choi Hee Jin Reveals How Their Friendship Led to a Cameo in ‘Newtopia’

    Actress Choi Hee Jin, who impressed viewers with her performance in Motel California, opened up about her close friendship with BLACKPINK’s Jisoo — and how it led to her special cameo in Newtopia.

    Choi Hee Jin recently wrapped up her role as veterinarian Yoon Nan Woo in MBC’s Motel California, which ended on February 15th.

    The actress met with reporters on February 14 at her agency, Saram Entertainment, to talk about her busy schedule and her unexpected role in Newtopia.

    The actress revealed that her cameo in Newtopia happened because of her bond with Jisoo, who stars as the female lead in the drama.

    “Before I signed with my current agency, when I wasn’t with any company, I was offered the role of Jisoo unnie’s best friend in *Snowdrop. Even before the director contacted me, Jisoo unnie had already told me about it”, Choi Hee Jin shared.

    She added, “The director knew about the chemistry Jisoo unnie and I had in *Snowdrop*. Even though the role was very small, they asked if I would be willing to make a cameo in *Newtopia. It really is a tiny part”, she said, smiling shyly.

    The actress emphasized that the opportunity felt special because it reflected her real-life friendship with Jisoo. “There was really no one else but me who fit the role as her close friend, so they asked if I could do it. It’s a very small part, but I was happy to do it”, she said.

    Choi Hee Jin also shared how touched she was by the love she still receives for her past work with Jisoo.

    “Jisoo unnie personally reached out to me too, and we’re still very close. But more than anything, I was grateful that people still remember me from *Snowdrop. Since I made a special appearance this time, I’d love to ask Jisoo unnie to return the favor with a cameo in one of my future projects”, she said with a laugh.

    Fans are loving the sweet friendship between the two actresses — and many are already hoping to see them share the screen again in a bigger project!

    Source: [1]