Girl Group STAYC is playing a new role as a headphone advertisement model.

On August 17, High-up Entertainment announced, "Stay C (Soomin, Sieun, Aisa, Seeun, Yoon, and Jaei) has been selected as the new advertising model for the global brand Philips' new Bluetooth headphone (earbud) product."

In the advertisement pictorials and videos released by Philips recently, Mr. Stay is wearing a bright and colorful outfit, exuding a unique teen freshness. In particular, the appearance of the six members wearing earbuds catches the eye even more as they match the product concept that emphasizes colorful sounds and colors. 

Even though it has been less than a year since his debut, Stay C has succeeded in modeling for domestic leading cosmetic brands, contact lens brands, and even world-class headphones advertising models. Through this, it is proving that it has emerged as a trending group not only in the music industry but also in the advertising industry.

On the other hand, STAY C will release the first mini-album 'STEREOTYPE' through various online music sites at 6 pm on September 6, and will begin official activities in the second half of the year.

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NewJeans' Minji touched fans' hearts with a handwritten letter on her birthday — even while the group is currently unable to promote due to legal issues.

On May 7, Minji celebrated her birthday by sharing a heartfelt message on the group’s personal SNS account, which the members opened themselves to stay connected with fans.

Minji began her letter with honesty, writing, “I think I’m living a busier life than I expected. When I finally looked up, it was already May, and it was my birthday.”

She admitted that she had a lot she wanted to say, but her thoughts felt “messy.” Still, her message to fans was clear, “I just hope that I, our members, and Bunnies can all be happy. Happiness is the biggest goal in my life.”

Minji then opened up about her personal journey and struggles, saying, “I sometimes think that running toward my happiness by doing what I love might look foolish to others. But isn’t giving up your happiness now for the sake of a future that might not even come… too harsh on yourself?”

Despite everything, she ended on a hopeful note, “I really miss the times when we shared our feelings through the good music we made together. But I always look forward to what’s ahead."

She added, "We didn’t stop here, and we’re not going to stop! It might look like we’re standing still, but I believe we’re growing deeper.”

Her message comes during a difficult time for NewJeans. The group announced last year that they were cutting ties with ADOR, their original agency, after trust was broken. They later began working independently under the new name ‘NJZ’.

However, ADOR responded with legal action — claiming the exclusive contract with NewJeans was still valid and asking the court to stop the group from promoting or signing deals.

The court sided with ADOR and granted an injunction, forcing NewJeans to pause their activities. Their appeal was rejected, and they’ve now filed a second appeal.

Through it all, Minji’s message proves one thing — even when forced to stop, NewJeans' hearts are still moving forward.

Source: [1]